we are ideabridge
Entrepreneurially minded, brand focused individuals who work collaboratively to bring great ideas to great businesses.We recognise the many demands on today's business leaders and aim to bring flexible, on-demand business & brand management services to help our clients grow.
Bringing together experts across multiple industries and product & service categories allows us to find insightful solutions to common small business challenges. We work with readily available tools and resources to help you run your business more efficiently and make your life as a business owner easier.
Our own hands-on management experience along with our access to the newest insights and methods of renowned business schools, are a recipe for success
Barbara Radomsky
CEO, Founder
Barbara Radomsky
Upon returning to my home country South Africa in 2010 after 11 years spent working in international markets, I arrived with renewed energy and a clear purpose - to positively contribute to the sustainability of the South African economy by using my business skills & experience gained to support our local community of start-ups and high-growth companies, the Country’s lifeblood.
A 20+ year career leading teams in senior positions within global FMCG brands has afforded me acute skills in the design and implementation of successful business growth strategies, unlocking the strategic value of marketing and the management of high-performance cultures.
Today, through my business IdeaBridge, I work with business owners to develop their go-to-market strategy by leveraging my strategic planning skills, knowledge, and cumulative industry experiences. I focus on identifying market opportunities that clients can capitalize on given their solutions and services to best exploit their competitive advantages and unique differentiators.
To further demonstrate my passion and commitment to influencing the success of South Africa’s future entrepreneurs, I am also a passionate part-time Lecturer at Vega University, Cape Town, a leading school in Business & Brand Leadership where I facilitate final year B Com students in the subjects of Business Management and Digital Brand & Business Strategy.
This specialisation in contemporary management theories in the modern-day business context builds on my Bachelor of Business Science Degree, Hons. Marketing, obtained from the University of Cape Town in 1998.
Agile & Collaborative
We’re based in Cape Town and advise companies throughout South Africa.
We work side by side with senior management in delivering the agreed objectives. Where required, we liaise with external specialists tapping into our local business network of experts in their field from legal and marketing, to accounting and development specialists.
Managing all your needs and bringing you quality advice and business results.